Lamborghini Revenue Rises Even as Deliveries Dip
Personalisation and a richer model mix lifted first-half revenue to 1.74 billion euros, though tariffs and currency squeezed margins.
Automobili Lamborghini grew revenue in the first half of 2026 despite delivering fewer cars. Turnover reached 1.74 billion euros, up 7.4 percent year on year, while deliveries slipped 4.6 percent to 5,422 vehicles from 5,681.
The explanation lies in what buyers are ordering. A richer mix across the Urus, Temerario and Revuelto, plus stronger demand for Ad Personam personalisation, raised revenue per car. Operating profit nonetheless fell to 395 million euros from 431 million, and return on sales narrowed from 26.6 to 22.7 percent, with management pointing to trade barriers and currency effects.
The backdrop is challenging. US import tariffs, a slowing Chinese economy, Middle East instability and European uncertainty all weighed on the period, and US registrations fell by roughly a fifth. Even so, the brand's reference market shrank 7.7 percent, so Sant'Agata outperformed its competitive set, and waiting lists across the range still average about a year.
The Urus SE Performante, introduced during the half, continues the hybrid transition. For buyers, the message is that Lamborghini is prioritising exclusivity over volume, and those year-long waits are unlikely to shorten soon.
Source: autoevolution