Ferrari Raises 2026 Guidance on Strong Personalisation Demand
Second-quarter revenue rose 8.4 percent to 1.94 billion euros as richer specifications more than offset fewer shipments.
Ferrari has lifted its full-year outlook after a strong second quarter in which revenue climbed 8.4 percent to 1.94 billion euros, or 10.6 percent at constant currency. Operating profit rose 9.5 percent to 605 million euros, a 31.2 percent margin, and net profit increased to 463 million euros.
Notably, the gains came on fewer cars. Shipments eased to 3,366 from 3,494, which Ferrari attributes to planned model changeovers. The 12Cilindri family, Purosangue and 296 Speciale grew, the Amalfi and 849 Testarossa were ramping up, and F80 deliveries were on plan. A richer mix and higher personalisation spending did the heavy lifting, partly offset by dollar and yen movements. Combustion cars made up 69.8 percent of shipments, hybrids the rest.
Guidance now calls for revenue of about 7.6 billion euros, up from 7.5 billion, with adjusted EBITDA of at least 2.97 billion and adjusted operating profit of at least 2.26 billion. Ferrari credited stronger-than-expected personalisation and a smaller currency drag.
The quarter also brought the launch of the electric Luce and the 12Cilindri Manuale, and management says the order book covers all of 2027. Prospective buyers should plan for long lead times.
Source: Pulse 2.0
